S. 1060 · Where this bill is now
In committee
Introduced in the Senate, Mar 13, 2025
What this bill does
In plain words · AI-written from the official summaryLimits big tech companies' digital advertising power
The bill targets large digital advertising companies that have grown so big they control multiple parts of the online advertising business. If a company makes over $20 billion a year from digital ads, it can't own both an advertising exchange (where ads are bought and sold) and the software that helps publishers sell ad space. Companies making over $5 billion must act in the best interest of their advertising customers and follow new transparency and privacy rules.
How it affects you
If you run a website or app that sells ad space, this could change which companies you work with and how they handle your interests. The rules mainly affect the largest digital advertising companies, and enforcement comes from the Department of Justice and state attorneys general.
Read the official summary (Introduced in Senate, Mar 13, 2025)
Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act or the AMERICA Act
This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process.
Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites.
Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages.
The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.
Written by AI (Claude) using only the official summary by the Congressional Research Service, the Library of Congress’s nonpartisan research staff. It can miss nuance, so check the official summary and the bill text for details.
1st SessionS. 1060
A BILL
AMERICA Act
Sponsor: Sen. Mike Lee (R-UT) · Introduced Mar 13, 2025 · Commerce · 1 version of the text
Sources: Congress.gov actions and votes · bill text from GovInfo · latest official action Mar 13, 2025: “Read twice and referred to the Committee on the Judiciary.”
In the news
Updated Oct 13, 2026Stories from the last 14 days that name this bill (“AMERICA Act” or its number), from the public news feeds of national outlets across the political spectrum. Newest first, one per outlet. We don’t choose, rank or check the coverage.