Prohibition on electronic shelf labels

(a) Prohibition An operator of a retail food store larger than 10,000 square feet— (1) may not use an electronic shelf label or any digital shelf display technology in such retail food store; and (2) shall use a non-digital presentation of the price of each item in such retail food store. (b) Rule of construction Nothing in this section may be construed to prohibit a retail food store from providing a consumer, based on the purchase history of such consumer, a discounted or promotional price in accordance with the conditions described in section 3(b). (c) Limitation For purposes of this section, the term retail food store does not include an online entity.