Branding requirements for United States foreign assistance

(a) Mandatory use Notwithstanding any other provision of law, all programs, projects, activities, goods, services, and publications funded in whole or in part by United States foreign assistance shall prominently display the flag of the United States as the sole and primary brand. (b) Specifications for display The Secretary shall issue regulations establishing clear and consistent guidelines for the display of the United States flag on all forms of foreign assistance, including— (1) physical assets and infrastructure (such as buildings, equipment, and vehicles); (2) commodities and supplies (such as food aid and medical supplies); (3) public outreach materials (such as banners, posters, websites, and social media); (4) reports and publications; and (5) signage at project sites and events. Such regulations shall specify minimum size requirements, color accuracy, placement, and other relevant design elements to ensure clear and prominent display of the flag. (c) Prohibition of other brands Except as specifically authorized by the Secretary under exceptional circumstances as outlined in subsection (d), no other national flags, organizational logos, or branding elements shall be displayed alongside or in place of the United States flag on any United States foreign assistance program, project, activity, good, service, or publication. (d) Exceptions The Secretary may, on a case-by-case basis, authorize the limited use of additional branding elements in conjunction with the United States flag only when— (1) required by international agreements or partnerships where co-branding is a formal condition; (2) necessary for clear identification of implementing partners, provided that the United States flag remains the most prominent visual element; or (3) determined to be essential for the safety or security of personnel or beneficiaries in specific high-risk environments.