Coordination with the Office of Opinion Research
Title VII — Public Diplomacy
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(a) Surveys The Assistant Secretary for Strategic Communications shall request the Office of Opinion Research of the Bureau of Intelligence and Research of the Department to conduct public opinion surveys that inform the Bureau of Strategic Communications of the Department on cultural context, target audiences, and shifting attitudes towards the United States and United States interests in regions where United States funded media outlets operate or could operate in the future. (b) Evaluation of media effectiveness The Office of Opinion Research of the Bureau of Intelligence and Research of the Department shall evaluate the effectiveness of United States-funded media in influencing foreign audiences according to the original purpose, policy goals, and performance indicators established by the Assistant Secretary for Strategic Communications in the development of United States-funded media campaigns.