Preemption of directly conflicting State laws

(a) In general Nothing in this Act may be construed to preempt, displace, or supplant any State law, except to the extent that a provision of State law conflicts with a provision of this Act, and then only to the extent of the conflict. (b) Greater protection under State law For purposes of this section, a provision of State law does not conflict with a provision of this Act if such provision of State law provides additional protections to consumers protected under this Act with respect to price gouging, surveillance-based price setting, collecting personal information, or using facial recognition technology in retail food stores.