Use of specific terms

(a) Use of the terms non-UPF, non-ultraprocessed, Not UPF, and not ultraprocessed (1) In general In promulgating the regulations required by section 18, the Secretary of Health and Human Services shall include regulations— (A) relating to use of the terms non-UPF, non-ultraprocessed, not UPF, and not ultraprocessed on the label of food, including addressing what each such term does and does not mean in terms of ingredients and manufacturing processes; and (B) specifically addressing the use of such term on the principal display panel and the information panel. (2) Definitions The regulations promulgated pursuant to paragraph (1) shall define the terms non-UPF, non-ultraprocessed, not UPF, and not-ultraprocessed to exclude, at a minimum— (A) foods that do not meet the definition of healthy at section 101.65 (d)(3) of title 21, Code of Federal Regulations (or any successor regulations); and (B) dietary supplements. (b) Use of the term natural (1) In general In promulgating the regulations required by section 18, the Secretary of Health and Human Services shall include regulations— (A) relating to use of the term natural on the labeling of food (other than a dietary supplement); (B) specifically addressing the use of such term on the principal display panel and the information panel; and (C) requiring that any such use includes a prominent disclosure explaining what the term natural does and does not mean in terms of ingredients and manufacturing processes. (2) Definition The regulations promulgated pursuant to paragraph (1) shall define the term natural — (A) to exclude, at a minimum, the use of any artificial food or ingredient (including any artificial flavor or added color); and (B) based on data, including data on consumers’ understanding of the term as used in connection with food. (3) Process In promulgating the regulations required by paragraph (1), the Secretary of Health and Human Services shall— (A) conduct consumer surveys and studies and issue a timely call for relevant public submissions regarding relevant consumer research, including with respect to consumer understanding of the term natural in relation to the term organic; and (B) fully consider the results of such surveys and studies, as well as such public submissions.